With the rise of digital marketing, some have proclaimed that traditional advertising methods like billboards are no longer relevant. However, billboards still play an important role in marketing, for several reasons. First, billboards are difficult to ignore – they are large, often brightly-colored, and impossible to miss when you’re driving down the highway. Second, they have a wide reach, able to target both local and national audiences. And finally, they are relatively affordable, especially when compared to other forms of advertising. When used correctly, billboards can be a powerful marketing tool.
